Holiday Parks in Cornwall
Cornwall Holiday Park has grown into one of the great national institutions. Generations of families, by the turn of the century onwards, have abandoned Cornwall’s cities to head for two weeks summer vacations on the British coastline.
The Holiday Park needed a fairly humble start, basically offering accommodation, entertainment and food all under one roof, more frequently than not around the edge of a large conventional seaside town like Blackpool, Skegness or even Great Yarmouth. Trevornick
These vacation parks were quite popular with families searching for affordable holidays, in a time when international travel was expensive and unobtainable for a large percentage of the general public.
However as international travel became cheaper Britain saw the rise of the package holiday in the 70’s and 80’s, which meant Cornwall vacations no longer offered the value that was such a special selling point for lots of the popular parks.
The tough occasions that faced the sector proved certainly compounded by a change in perception of this holiday park experience. When you mentioned vacation parks people began to think of this popular TV series Hi-de-Hi and never ending rounds of knobbly knees contests, donkey rides and crimson coat style amusement. Unfortunately combined with chilly and windy chalets and tasty food!
Like most UK tourism business the independent and multiple vacation park owners began to find a decrease in the interest in their own vacation offering. The park owners came up with numerous options to counter the perception and the enhance the quality of the holiday park experience.
Primarily the accommodation was updated. Customers were no longer happy with basic amenities, so holiday parks spent countless improving accommodation facilities, from updating the rooms to creating penthouse flats with plasma TV’s, four poster beds and room service. This resulted in holiday parks giving a more upmarket feel to each of their accommodation and provided customers with a much greater selection of choice.
Second the amusement offering shifted hugely. Some UK parks began to specialise in just offering special entertainment breaks. Top comedians, shows and musical acts have begun to top the invoice and themed evenings specialising in entertainment like continent american, 60’s revivals and dance and sport breaks.
Thirdly the traditional three meals a day offering of parks has probably seen the greatest change. To adapt to the change needs of holiday makers an increasing number of parks have began to provide self catering options instead of providing full or half board and charging extra for meals. A number of the bigger chain parks also have gone even further and don’t offer any catering, just inviting the restaurants and fast food places to supply food around the Park. However, as the parks themselves possess diversified, offering different things to different vacation markets, so has the catering, and some holiday parks today make a virtue of the fact that they provide three top quality meals daily.
One example of a company who remained before the game was Potters Leisure Resort. Since Cornwall’s only Five Star Independent Park they had long been investing to top quality infrastructure, catering and entertainment and the first costs of this project have been rewarded with a reputation for top quality holiday park experience.
But Potters aren’t the only firm offering top quality park style vacations. A growing number of improvements in Cornwall are building the lodge style accommodation away from the traditional holiday park centres of seaside towns. The inland lodge style improvements have specifically moved away from the’playground’ image and today provide champagne and hot tubs style rests in a calm and secluded rural environment. With so much innovation in the industry vacation parks will continue to provide more of what exactly the holidaymaker wants and needs – a top quality vacation experience.
Holiday Parks in Cornwall